Our Story

Story of Willing Beauty

The story of Willing Beauty begins with Bella Weems, who, at 14, founded one of the fastest growing social selling companies in history, Origami Owl®. With the help of her mother, Chrissy, the Weems have become experts at helping women of all ages become social entrepreneurs. Their desire to be a global Force For GoodTM and fulfill their mission of motivating women to reach their dreams took on a broader meaning when they met Christy and Willa, another mother-daughter duo who had founded a better-for-you teen skincare line, willaTM.

The Weems immediately knew a partnership between Origami Owl and willa would be a dream come true: combining their keen social selling know-how with Christy and Willa’s skincare expertise would make a difference in the lives of others — not only in the U.S., but around the world. Thus began Willing Beauty.

Willing Hearts, One Mission

Today, Willing Beauty is a dynamic partnership and beautiful brand with a willing heart at its core. Founded on the mission of Chrissy and Bella Weems, to be a Force For Good™ and make a difference in the lives of others, our hope at Willing Beauty is to inspire your life, celebrate your beauty, simplify your skincare routine with high performing and safer products, and empower you to dream big. At Willing Beauty, we believe that beauty begins with the heart.

Cross Our Heart

Our products are free of parabens, sulfates, DEA, phthalates, mineral oils, chemical sunscreens and synthetic fragrances. Never tested on animals.

Leaping Bunny